BarclayCard Launches Online Travel Community, Plans to Reward Content Contributors With Points
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Barclaycard recently announced that members of their travel community will be able to earn points for contributing their stories and deals with other users. Not only that, you can even earn points (redeemable for travel) even if you aren’t a Barclaycard cardholder. Details haven’t been released yet, but I recently had the opportunity to speak with Barclaycard reps about this program and they’re in the final stages of development and the points earning/redeeming ratios should be released within the next two months.
This follows on the heels of last year’s launch of Barclaycard’s Arrival credit card in the US market last year, which allow cardholders to redeem their points at a fixed rate of 1 cent apiece for travel expenses such as airline tickets, hotel nights and car rentals and receive a 10% mileage refund on redemptions.
Even if you don’t have an Arrival card, though, you’ll still be able to earn and redeem miles by participating in the Barclaycard Travel Community, where travelers can interact with one another by posting stories, photos and advice. So even if you don’t have the Arrival card, you can join the community and earn miles for completing your travel profile, posting travel stories, and receiving positive reviews from other community members and then also redeem the miles you earn through Barclaycard’s online travel portal. I have been told that the points earned will be much more valuable if you are a cardholder, which makes sense – they clearly want to encourage people to get the product.
Wait For A Sign-Up Bonus?
I initially thought that it would make sense to wait until they run a sign-up bonus, but my Barclaycard contacts have assured me that any existing members will get any sign-up bonuses (if there are any) as well as retroactive points for past content.
Signing up only takes a minute, but don’t expect a whole lot of engagement just yet. So far there have only been a handful of threads- ranging from someone asking about Virgin America First Class and another asking Barclaycard whether they plan to roll out Chip + Signature/PIN cards. I imagine the site will become much more popular once it is advertised and the point earning/redeeming is published.
Overall, I think it’s a great concept and just goes to show how important social networking and media has become, even to credit card companies. In the meantime, I hope this encourages other issuers to offer more ways to earn and redeem points!
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