Southwest Devalues Rapid Rewards Redemptions on Wanna Get Away Fares

Sep 23, 2013

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Southwest Rapid Rewards is a fixed-value program that has been pretty generous with their Wanna Get Away fare redemptions. Currently you can redeem for any seat and 60 points = $1 worth of Wanna Get Away fares, which means you get 1.67 cents per point. However, starting March 31, 2014, Rapid Rewards members will need to redeem 70 points per $1, bringing your value to 1.4 cents per point. Business Select and Anytime fare redemptions remain the same, but they’ve never been a really great value anyway.

Southwest change letter

While I wouldn’t call this a massive devaluation, it is absolutely still a devaluation, and if you’re not happy about it, I’d highly recommend, writing, Tweeting and Facebooking Southwest to let them know you are dissatisfied. Here is their contact information:

Southwest Airlines
PO Box 36647-1CR
Dallas, TX 75235
Phone: 1-214-932-0333
Twitter: @SouthwestAir
Facebook: Southwest Facebook Page

That said, I do appreciate that they’ve given us a lot of advance notice. To put this in perspective, the current 50,000-point sign-up bonus on the Southwest Premier Visa will get you about $833 toward Wanna Get Away fares. After March 31, 2014, you’re only looking at ~$715. Still a lucrative offer, but less valuable.

It appears that how you earn points will not be affected along with redemptions. Here’s the current earning structure.

Southwest earnWanna Get Away Fares: 6 points per $1
Anytime Fares: 10 points per $1
Business Select Fares: 12 points per $1

You can also transfer in points from Chase Ultimate Rewards at an instant 1:1 ratio if you have the Ink Plus, Ink Bold or Sapphire Preferred cards.

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