New 2015 Starwood Promotion Announced: Double Play
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It’s almost the end of the year, which means we should be hearing about new hotel promotions for the first quarter or two of 2015. Leading the pack is Starwood Preferred Guest, which just posted today about its new “Double Play” promo for Q1.
Per the terms of the promotion, SPG members must register at spg.com/doubleplay once the page goes live and before 11:59pm ET on March 31. Then for stays between January 5-April 15, 2015, members will earn double Starpoints on eligible stays (those that earn Starpoints, i.e. paid nights) of two or more consecutive nights.
Only base Starpoints – so 2x points per $1 – are doubled. Not elite-level bonus points or those earned by paying with a Starwood co-branded credit card.
Here’s where the double play part comes in: registered members are also eligible to receive a 1,000-Starpoint bonus for every eligible five nights between January 5-April 15, and these nights do not need to be consecutive.
So the two possible bonuses are:
-Double Starpoints calculated on base Starpoints earned on eligible stays of two or more consecutive nights
-1,000 bonus Starpoints for every five eligible nights up to 4,000 maximum
There is no limit to the number of double bonus points you can earn during this period, but you can only earn those incremental 1,000-point bonuses up to a maximum of four times (so beyond staying 20 nights, you will not earn any more of them).
Note: there is a list of about 100 non-participating hotels that includes some popular ones like the Westin Dublin and Westin Palace Madrid, The Park Lane and the W in London, both W’s in Los Angeles as well as the SLS, the Sheraton Fisherman’s Wharf in San Francisco, the St. Regis Aspen, the W Chicago, Le Parker Méridien in New York and more. So before you book any stays, be sure to reference this list to see if you will indeed earn bonus points.
This promo doesn’t blow me away, and is not much different than Starwood’s recent More For You double/triple points promo. The difference here is that instead of earning 3x points on stays that include a Friday/Saturday night, you get 1,000 bonus points for every 5 nights of stays.
To be honest, I was more excited about SPG’s two one-off promos where you can earn 500 points per stay up to three stays for booking through the SPG app now through March 31; and the 500 points you could have earned for updating your SPG profile preferences this fall.
However, earning a base of 4 Starpoints per dollar is a pretty decent return on your spending. I value Starpoints at about 2.4 cents apiece, so that is like getting at least a 4.8% return on your spending.
As a 100+ night Platinum elite myself, I could be earning up to 8x Starpoints per dollar myself with the 4x from this promo, plus 2x more bonus points per $1 with my status and another 2x points per dollar when using my Starwood Preferred Guest Credit Card from American Express, which is enough to keep me interested.
What do you think of the promo? Will this make you more likely to book SPG stays this winter?