Starwood Announces New Platinum Elite Choice Benefits

Feb 25, 2015

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Earlier this month, Starwood Preferred Guest announced that a new selection of benefits was coming for 50-night Platinum elites. Those members currently receive 10 Suite Night awards for reaching the 50-night threshold; however, the new selection has been revealed, and as of March 9th, SPG members who stay 50 nights a year will have their choice of the following:

  • 10 Suite Night awards
  • Gift SPG Gold status
  • 4 free Uber rides (up to $25 each)
  • TSA Pre-Check
  • $100 Amazon gift card
  • $100 Unicef donation

This comes after Starwood released details earlier today about its new partnership with Uber, making it a pretty big day overall for SPG.

SPG logo banner

My Thoughts

It’s good to have variety, but I’m a bit underwhelmed by these new options. My experience with Suite Night awards has been mixed (and I’m not the only one); still I think its the best choice here, as most of the others are only worth about $100.

The ability to gift SPG Gold status is good if you’re feeling generous and know someone who will use it, and it’s definitely worth more than the remaining options. However, you can easily get SPG Gold status with The Platinum Card® from American Express (even as an authorized user), or by spending $30,000 annually on the Starwood Preferred Guest Credit Card from American Express.

You can use Suite Night awards to confirm certain suites and premium rooms within 5 nights of your arrival (subject to availability). Each award is good for one night, making them less potent than Hyatt Diamond suite upgrades, which can cover an entire stay whether it’s one night or one week. However, you get 10 of them (whereas Hyatt only offers 4 upgrades to Diamond elites), so if tend to stay for only 2-3 nights at a time, then they offer similar value.

Which SPG Platinum benefit would you choose?

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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