Join Me at Coachella With American Express This Weekend

Apr 13, 2017

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Update: Some offers mentioned below are no longer available. View the current offers here: The Platinum Card® from American Express

Heading to Coachella this weekend? So am I, and I’ll be hanging out at the American Express Platinum House at the Parker Hotel. If you’re an American Express Platinum Card member, you can also bring three guests (pending capacity) on a first-come, first-serve basis between 11:00am-5:00pm on both this Saturday, April 15th and Sunday, April 16th. Inside the Platinum House on both days, you’ll have exclusive access to SoulCycle classes instructed by Senior Master Instructor and Platinum Collective member Stacey Griffith, (you can sign up here) as well as premium food and drinks. On Saturday there will be a DJ set by Hannah Bronfman and a special performance by Bebe Rexha.

If you won’t be in Palm Springs this weekend you can experience the house with me on Saturday since I’ll be doing a Facebook Live around 1:30pm PST with Stacey Griffith, SoulCycle Senior Master Instructor and Platinum Collective member and Janey Whiteside, SVP and GM of Global Charge Card Products, Benefits and Services at American Express and one of the masterminds behind the Platinum Card’s new suite of benefits. If you have any questions you’d like me to ask them, comment below or email


If you’re not a Platinum Card Member, you can take advantage of other perks offered by Amex in conjunction with Coachella. Festival attendees, for example, will be able to check out the new Amex tent, which will offer robot-powered interactive video technology so you can star in your own music video.

Card Members can also enroll an eligible Amex Card in the official Coachella app to get a spend $10 get $10 back offer at eligible Coachella merchants, and additional festival rewards throughout the weekend. This year, the Amex integration is available on iOS and Andriod.

This year, Amex also offered all Platinum cardholders the chance to get a By Invitation Only package. The BIO package, which is sold out for this year, included a VIP pass to the festival, dinner in the rose garden, a $100 food and beverage voucher per day, complimentary festival parking, commemorative merchandise and more. If you’re a cardholder make sure you check the By Invitation Only site regularly – I’ve done several events and they’re always top notch – like the Kentucky Derby experience and even walking the red carpet at the Spectre premiere in Mexico City. 

See you at the Platinum House at the Parker Palm Springs on Saturday and you can also spot me at the festival pretty easily – just look for the 6’7″ dude jamming to Lady Gaga!

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