Hotel Review: Spectacular Ocean View Room at the W Ft. Lauderdale

Dec 2, 2017

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To The Point

TO THE POINT: The newly renovated W Ft. Lauderdale is an upscale and hip oasis situated beachfront on the corner of Bayshore Drive. The sprawling two building complex houses 430 modern rooms, residential units, and two opposite facing infinity pools. With live DJ’s on site, lounge style interiors, and nightly events, it’s not hard to imagine you’re staying at an upscale club instead of a luxury hotel. The Pros: beautifully designed pool decks, chic rooms and plenty of amenities to keep guests entertained. The Cons: The absolutely massive size makes the property difficult to navigate.

A newly renovated beachfront property situated on the corner of Bayshore Drive, the W Ft. Lauderdale promises the benefits the seashore and a hip, cosmopolitan club in one. But does this luxury hotel meet our standards? I visited recently to find out.


A Category 5 hotel, the W Ft. Lauderdale required between 12,000 and 16,000 Starwood Preferred Guest points per night when I booked it. The average nightly rate hovered around $250, though at peak times travelers could expect to pay double. I decided to visit the W on a weekday, making it easier to redeem for only 12,000 Starpoints.

I was able to redeem 12,000 Starpoints + $36.22 for a Wonderful room.
I was able to redeem 12,000 Starpoints plus $36.22 for a Wonderful Room.

Having stayed at this property twice in the past six months, I opted to stay only one night before taking an early flight out of Ft. Lauderdale-Hollywood International Airport (FLL). In order to top off my SPG account with sufficient points for the stay, I transferred 36,000 Marriott Rewards points at a ratio of three Membership Rewards points for each Starpoint. After the recent Marriott and SPG merger, transferring points was a breeze. Since my accounts were already linked, the entire process could be done instantaneously online.

The rate from my previous stay in March was nearly double the price.
The rate from my previous stay in March was nearly double the price.

Earlier in March, I’d stayed at the W on a much busier weekend. Although that stay required 14,500 points rather than 12,000, the nightly rate was nearly doubled. Even though I was booking the room with points, I chose to use my SPG American Express to pay for the stay in order to earn 5x Starpoints or 15x Marriott Membership Rewards points.

The resort fee included two bike rentals of up to 4 hours, among other amenities.
The resort fee included two bike rentals of up to four hours.


I noticed that even when paying in points, guests were still required to pay the $25 resort fee.

The $25 resort fee seemed more reasonable when it included daily workout courses and bicycle rentals.

While most resort fees are annoying, I didn’t mind paying it this time. In addition to the standard beach chair, umbrella and Wi-Fi, the fee included two complimentary bicycle rentals of four hours each, and access to one of the daily fitness courses. I opted for the CrossFit boot camp on the beach.


As soon as I pulled past the glimmering W logo, it was easy to get a feel for just how enormous this property was. The driveway was beneath the oceanfront tower and had valet service. After I handed my keys over, a porter whisked my bags away, and I made my way toward check-in, which was on the fourth floor.

One of the DJ's was was posted up in the lower lobby, offering entertainment and refreshments to guests.
One of the DJs was in the lower lobby, offering entertainment and refreshments to guests.

As I entered the lobby, I was greeted by a DJ spinning an upbeat jam while staff offered refreshments to guests. (I assumed it was meant primarily for attendees of a conference, but they served me too.)

The lobby or "Living Room" is expansive featuring floor to ceiling windows, posh seating areas and partial ocean views.
The lobby featured floor-to-ceiling windows, posh seating areas and partial ocean views.

The elevator ride up to the front desk was quick. (A small but telling touch was how the floor mats there were changed thrice a day from “Good Morning” to “Good Afternoon” and finally “Good Evening.”) I bypassed the standard check-in line for the SPG gold and platinum line, where service was so fast that there was hardly ever anyone in the queue.

Elevator Mats
The floor mats inside the elevator were changed thrice daily.

Because I had the Ritz-Carlton Visa Infinite Card, I received complimentary Ritz-Carlton gold status. Now that SPG, Marriott, and Ritz-Carlton were all under one company, my gold status followed me through each of these establishments. At the W, I chose two complimentary drinks as my welcome amenity.

New signs made navigating the building much easier.

Once I received my room keys, I asked about the pool hours, but was disappointed to hear the main pool deck would be closed, though the secondary pool, with its excellent sunset views, was still open. (The property was so huge that I’d never learned of the secondary pool deck during previous visits.)

Spectacular Ocean View Room

There are three basic room types at the W Ft. Lauderdale: the Wonderful Room (facing the bay), the Spectacular Ocean View Room (with views of both the bay and the ocean), and the Fabulous Oceanfront Room (facing the ocean).

Ocean view rooms include stunning vistas of the bay.

The first thing I noticed were the wide, floor-to-ceiling windows, which opened from the center to let in refreshing sea breezes. (A major plus in a 490-square-foot room.) With the doors open, the balcony made the space feel much larger.

iWth the large bed-frame and desk, the room would feel cramped had it not for the open air balcony.
Wth the large bed frame and desk, the room would’ve felt cramped had it not been for the open-air balcony.

The comfortable king bed featured a wood-finished headboard. I almost wished that the bed had been positioned on the opposite side of the room, though, so that I could casually enjoy the ocean rather than the bay. (Although the balcony had two chairs, they weren’t particularly comfortable.)

The desk was stocked with helpful amenities, but a bit cramped.

Opposite the bed was a small lounge chair and a desk completely filled with amenities — tons of options including two bottles of water, in the mini bar and a Nespresso machine. Unfortunately, the desk’s small size made it difficult to get any real work done without having to shift items to the floor.

The "Mix Bar" contained mostly W branded snacks.
The W MixBar contained mostly W-branded snacks.

Having a well-stocked mini bar inside the room was definitely a convenience, but the prices were steep, especially considering cocktails at any of the nearby bars were noticeably cheaper.

A modern speaker contained auxiliary inputs as well as an iPhone 5 dock.
The bedside speaker got plenty of use while I relaxed on the balcony.

The room had a 50-inch TV, plenty of standard outlets and USB ports, and a modern bedside speaker with essential inputs like iPhone 5, auxiliary and Bluetooth.

The vanity had a huge mirror and a smaller one for more detailed face work.

I have always loved the functional yet modern way that W bathrooms are designed. In the middle of the bathroom was a well-lit vanity, with a concealed toilet to the left and exposed glass shower to the right.

The shower contains outward facing frosted glass to ensure privacy while bathing.
The shower had frosted glass to ensure privacy while bathing.

The wall adjacent to the bathroom was covered by a full-length mirror, giving the illusion of a larger suite.

Bliss products are complimentary in the room and available for sale at the Bliss Spa downstairs.
Bliss products were complimentary in the room and available for sale at the spa downstairs.

The shower had plenty of space to move around and was large enough for even the tallest of guests. I really appreciated the swinging glass door, as the water never sprayed onto the floor.


The Marg pizza was pretty unappealing.
The margherita flatbread was unappealing.

Immediately after checking in, I ordered a margherita flatbread through room service, but it was disappointing.

It would have been difficult to be bored at the W Ft. Lauderdale. Even if you completely ignored the glistening Atlantic, you’d have a hard time finding enough time to sample all the amenities on-property.

Each night guests can experience a different event in the lobby.

Seven nights a week, the lobby (aka the Living Room) hosts a different event; I missed Monday’s complimentary mini massages, but a friendly couple who didn’t described them as “short, but very relaxing.”

For a Floridian, the 72-degree spring day was a bit chilly for a day at the beach. That said, finding an open spot on the sand during peak summer months could still be a bit of a challenge.

The pool is located directly above the main lobby.
The pool was located directly above the main lobby.

My favorite part of this hotel was the WET East, the massive oceanfront pool deck directly above the lobby. The stairwell was an architectural feat, rising through the center of the swimming pool and framed by a transparent acrylic cupola. The floor of the pool contained glass panes that allowed light to pass into the lobby from above.

The dynamic pool entrance is certainly a unique feature.
The dynamic pool entrance was certainly a unique feature.

The deck of WET East had recently been converted from a small seating area with pay-to-use cabanas to completely open seating, with virtually every type of outdoor lounge furniture imaginable, free of charge.

The newly designed pool deck features plenty of open seating.
The newly designed pool deck featured plenty of open seating, including lounge chairs, day beds and cabanas.

I was able to use my two drink coupons at the pool’s fully stocked bar.

Catching a view of the ocean is easy from one of the sea facing lounge chairs.
Even on a crowded day, finding a spot to relax on WET East wasn’t usually a problem.

During the day, a DJ played an upbeat mix loud enough to enjoy but quiet enough to allow easy conversation. I was a little bummed to hear that the ocean-facing hot tub was under repair, but the friendly staff was quick to volunteer that the hot tub at WET West was running just fine.

Wet West offers a more mellow vibe with sunset views.
WET West offered a more mellow vibe with sunset views.

If you wanted to take a break from the more energetic atmosphere of the main pool deck, guests could find a quiet respite at WET West. This smaller pool seemed geared toward the residential guests in the second tower. Despite ample signage, I still got lost trying to find the pool.

The gym went above and beyond typical hotel gym standards.
The gym went above and beyond typical hotel-gym standards.

The gym at the W packed enough equipment to keep even the most hardcore fitness enthusiasts satisfied.

Fresh fruit, headsets and towels were by the entrance.

Adjacent to the gym entrance were towels, fruit, disposable headsets and a schedule of workout classes.

The gym contains boxing equipment, free weights, cardio and yoga equipment.
The gym contained boxing equipment, free weights, cardio and yoga equipment.

In addition to the standard cardio equipment and strength machines, the gym featured boxing equipment, free weights, a full rack of medicine balls and yoga essentials.

Numerous dining and entertainment options were only a short walk away.

A 10-minute walk (or three-minute bike ride) landed me on Ft. Lauderdale Beach, with an outdoor mall featuring a wide range of boutique shops, restaurants and entertainment.

Overall Impression

With its stunning aesthetic, laid-back vibe and ideal beachfront location, the W Ft. Lauderdale was one of my favorite SPG redemptions. If you can snag a night for 12,000 Startpoints, I would highly recommend doing so before this property is the victim of a category change.

As much as I love this hotel, however, it may not be a good fit for travelers looking for a more peaceful and refined retreat. The crowd at the W was on the younger (and sometimes louder side), and the lounge-type atmosphere wouldn’t have been suitable for families. The large property size could be a bit of a hassle, and even simple mistakes like forgetting a phone charger could easily turn going back to fetch it into a 20-minute affair.

What is your favorite SPG redemption? Are you fan of the W Ft. Lauderdale? Let us know in the comments below. 


Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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