What your luggage brand says about you

Aug 7, 2020

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You know what they say: Who you are at the airport is who you are in life.

Just joking, I don’t think they actually say that — but maybe they should. After all, how you act in an airport is how you wish you could act in real life. Just ask anyone downing a Bloody Mary at the airport bar at 9 a.m. Your carry-on is no exception to this rule, either. It says a lot more about you than you might think.

Let’s break it down. (With a bit of tongue in cheek.)

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This isn’t your first rodeo. You can disassemble your bag at security in 10 seconds flat. You beeline for the lounge the second you get through, knowing you have just enough time to down a glass of wine (or two) before your flight. You know exactly how many frequent flyer miles you’re earning on your ticket. You also may or may not be plotting your own business, and you talk about the brand’s founders, Jen and Steph, like they’re old friends. And don’t even get us started on Karlie Kloss.

Away Carry-On bag. (Photo by Isabelle Raphael/The Points Guy)
Away carry-on bag. (Photo by Isabelle Raphael/The Points Guy)

MZ Wallace

Forget “13 going on 30” — you’re 30 going on 80, and proud of it. You’re an old soul at heart and love nothing more than practicality and efficiency. Your bag can fit just about everything in it, which is good because you’re prone to picking up another magazine at WH Smith before your flight. You would never be caught dead without a laptop, charger, headphones, Kindle, lip balm, moisturiser and a jacket.

Read more: Make sure these 5 things are on your checklist before your first holiday after lockdown


(Photo by Frank Rumpenhorst/picture alliance/Getty Images)
(Photo by Frank Rumpenhorst/picture alliance/Getty Images)

We get it — you collect passport stamps. Just, please, whatever you do, buy your upwards-of-£400 suitcase through a shopping portal, would you?


You’re a consultant. Mazel tov! The phrase “let’s make sure we’re all aligned on this” gives you nightmares. You’re hoarding your Marriott points for when you can actually take a holiday (and likely have your sights set on the St. Regis Maldives). No shame in your game.

Dagne Dover

You spend a lot of time on Instagram, but you’re more than okay with it. You’re a sucker for a perfectly arranged photo, but at least you feel like the trendiest person at the airport with that backpack. You justify it by saying you’ll also use it for yoga.


When the world zigs, you zag … to an extent. You don’t want to have an Away like everyone else, but you still want to look the part of a stylish, well-seasoned traveller.

Briggs & Riley

You’re not the loudest person in the room, and that’s on purpose. In fact, you’re more concerned with functionality and durability than having clout or anything — when you travel a lot for work, that’s really your main concern here. People think you’re pretty intimidating before they get to know you. You probably have a mortgage and an investment account and all of the things.

Read more: I flew for the first time since restrictions were lifted: 7 things you should know


(Photo by PHILIPPE LOPEZ/AFP/GettyImages)
(Photo by PHILIPPE LOPEZ/AFP/GettyImages)

You’re not flashy, and you’re not trying to be. You treasure your airline elite status more than anything on this planet. You read this site you might have heard of, called The Points Guy U.K., religiously. You’ll also likely have something to say about this article.

No brand

You don’t care about such frivolous things as what your luggage brand says about you. You like your £19 airline tickets and screaming award chart sweet spots. You’re more than done with this and going back to listening to LBC radio. Right. Now.

Bottom line

Don’t be fooled — your luggage brand of choice says a lot. Whether you want to give off “seasoned traveller” or “I’m on ain important business trip” vibes, pick your carry-on carefully!

Additional reporting by Hayley Coyle

Featured photo by nikita tikhomoriv/Unsplash

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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