Aer Lingus unveils new uniforms for the first time in 22 years
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On Wednesday, Aer Lingus revealed its fresh new look for cabin and ground crew. From 10 February, Irish designer Louise Kennedy’s uniforms will take to the skies on more than 4,000 crew. Most notably, the airline is allowing female crew to wear trousers for the first time.
The airline’s signature green remains as the core colour of the uniform, however, with a slight variation called ‘Kenmare Green’. The uniform refresh also includes a ‘Midnight’ navy.
There have been some noticeable changes for both men and women’s uniforms. The new uniforms feature 25 redesigned garments, including a new trouser option for women — a first for the Irish carrier.
For all members of crew, easy-care shirts and blouses have been brought in. For women, there are additional trouser and dress options, and for men, both jacket and coat designs have been updated.
Designed by Louise Kennedy, the process took two years involving staff engagement and external research in Dublin, London, New York and Paris.
“Our cabin and ground crew told us clearly that comfort, practicality, versatility and flexibility needed to be key factors in the redesign”, said Aer Lingus Director of Marketing and Digital Experience Dara McMahon.
The update comes as the final step of the airline’s brand refresh. Since its refresh began, the carrier has updated more than 500 points within the past 12 months. Most notably for passengers, in January 2019, the carrier unveiled its new livery — as one might expect, with the iconic shamrock image remaining a focal point. The livery update is expected to be complete in 2021.
In addition to the new uniforms and updated livery, the Irish carrier has also refreshed its branding in airports.
“As with our logo and livery, our new uniform needs to reflect the modern, international airline that Aer Lingus is today; while also ensuring that our unique identity is retained and our values as an airline are reflected”, said Aer Lingus CEO Sean Doyle.
Related reading: Pot of gold: A review of Aer Lingus on the A321neo in business class
Featured photo by Barry McCall/Aer Lingus.
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