Air Italy Renames Loyalty Programme, Retains Avios as Currency
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Air Italy has announced that it’s rebranding its loyalty programme as ‘@MyAirItalyClub’ and will retain Avios as its points currency.
Rossen Dimitrov, chief operating officer for Air Italy said: “Our renewed loyalty programme reconfirms our commitment to our loyalty programme members and to the evolving nature of communication, particularly with respect to travel”. He pointed to the airline’s new digital strategy as a focus for it and its loyalty programme. @MyAirItalyClub has three status levels:
- White, the base level which allows passengers to collect Avios
- Silver, which allows priority check-in, security, boarding and free seat assignment
- Gold, which also provides 32 kilograms of checked luggage, lounge access as well as free exit-row seat assignments.
The Italian airline, previously known as Meridiana, is partly owned by Qatar Airways. Of course, Qatar has close links to Avios and the airlines that use them, as it partly owns IAG, the parent company of British Airways, Iberia and Aer Lingus. It should come as no surprise that the newly named loyalty programme will continue using Avios as its points currency.
Air Italy operates seasonal flights from London Gatwick (LGW) to its hub in Milan Malpensa (MXP) and onwards to various destinations across Italy as well as North America, Africa and the Middle East. Its long-haul fleet is made up of Airbus A330 aircraft leased from Qatar Airways, with a 2-2-2 angled-flat product in business class.
Unfortunately, Air Italy does not allow Avios to be transferred to and from other Avios programmes, such as British Airways Executive Club.
You can redeem @MyAirItalyClub Avios for flights operated by Air Italy, British Airways and Iberia. You can also book Air Italy-operated flights with Avios in your British Airways Executive Club account, as well as your Iberia Plus account. One-way redemptions are possible with Executive Club redemptions, but Iberia Plus requires return redemptions.
Redemption rates and fees and charges are reasonably similar across all three programmes, though some destinations will require fewer Iberia Avios in business class, noting that redemptions must be booked as a return.
Featured photo courtesy Qatar Airways.
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