BA Executive Club members donated nearly 100 million Avios to NHS workers
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Editor’s note: This story has been updated to include the results of the appeal. It was first published on 18 May 2020.
British Airways’ loyalty programme Avios is giving back to NHS workers who have helped fight the coronavirus on the front lines. The Avios Group will now donate more than 300 million total Avios to key NHS workers. This figure comprises an initial donation of 210 million Avios by the Executive Club programme, topped up with an additional 95 million Avios donated by individual Executive Club members over the past month.
The programme will now work with the NHS later this year to select more than 5,000 staff who helped to fight the coronavirus. Those selected will receive 60,000 Avios each to use how they wish — from flights and hotels to gift vouchers and theatre tickets.
Based on TPG U.K.’s current valuation of Avios, the 60,000 Avios for each selected NHS worker are valued at £660. According to a press release, chosen NHS workers can use the Avios however they wish.
“Avios awards will be divided across the hospitals, ambulance and healthcare organisations, and workers will be nominated by Trust management teams”, Avios said in a statement.
The donation site is now closed.
Featured image courtesy of British Airways.