Raise a glass, Edinburgh! Brewdog reveals location for latest beer-themed hotel
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The latest outpost for Brewdog’s boutique beer hotel concept will open up in Edinburgh’s Old Town.
Tapping into demand for the brew-centric experience, the company’s newest hotel will be located in a former school opposite city council headquarters on Market Street. It’s expected to open its doors later this year.
“Expect beer on tap in all the rooms, mini-bars filled with the best beers in the planet and fridges in the shower for shower beers,” Brewdog co-founder James Watt said in a tweet announcing the hotel.
The beer fridges in the shower are already a feature in the company’s hotel in Columbus, Ohio, billed as the world’s first craft beer hotel. That location has a craft beer museum and serves up a host of exclusive beers on its 42-acre property. The Edinburgh hotel is expected to follow the same “all-beer, all-day” theme.
The Aberdeenshire-based firm is also planning to open another beer-themed hotel in Manchester. The Edinburgh building has been under redesign for the past five years. It was originally intended to be used by another boutique hotel operator.
Related: How to spend 48 hours in Edinburgh
Despite an incredibly challenging year in which more than 100 of its bars were closed for most of 2020, Brewdog reported strong earnings due to online sales. The pub chain continues to expand with new locations planned for Las Vegas, Atlanta, Lyon and Milan. The company is also looking to open a brewery in France.
Featured photo courtesy of Brewdog.
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