When does it make sense to purchase British Airways Avios with a 50% bonus?

Nov 7, 2019

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British Airways announced a 50% bonus on buying Avios until 21 November. The bonus is also applicable when gifting Avios, meaning you can purchase them to be deposited into a friend or family member’s account.

You can purchase up to 200,000 Avios annually. If you maximise that option with this 50% bonus, you’ll get a total of 300,000 Avios for £3,215 — a price of 1.1p per Avios. The price per Avios increases for small purchases.

A great thing about this offer is that unlike some other airlines that have tiered bonuses (meaning you have to buy huge chunks of points to receive the maximum bonus), the full 50% bonus is available regardless of the amount of Avios you need.

TPG UK values Avios at 1.1p each, so this is a chance to purchase them at the level we believe they are worth.

Now we wouldn’t recommend buying Avios speculatively at this price (as in buying them now with no immediate plans to use them), because their value can change quickly.

It isn’t always easy to find availability when redeeming Avios for flights, so make sure you spend some time researching your options before you go ahead and make the purchase.

But, if you can redeem the Avios as soon as you earn them, what sort of value is possible?

Most TPG UK readers will likely have some Avios in their account already. So let’s say you already have minimum 31,000 Avios in your account, which isn’t an impossible amount to collect in a short space of time. Buying an extra 105,000 Avios at £1,135 would take you up to 136,000 in total, which is enough for a return trip to Dubai in British Airways first class.

The actual cost of a return first class ticket with British Airways to Dubai prices out just under £3,000.

To calculate the saving, let’s do the maths:

£341 — Value of Avios already earned (as per TPG’s current valuations)
£1,135 — Cost of 105,000 Avios from 50% bonus deal
£536 — Additional tax
£2,012 — Total cost of ticket

In total, you would shave almost £1,000 off the cost of the ticket, although remember that you will no longer earn Avios on your ticket. What’s even better is that there may be two seats available. So, if you have a Companion Voucher, you could double the value and get you and a lucky someone a return trip to Dubai in first class for the equivalent of just over £1,250 per person (taking into account the additional taxes that must be paid for the second ticket), which would mean a total saving of around £3,500.

Featured photo by Ethan Steinberg / The Points Guy.

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