Club Eurostar devalues loyalty programme, extends elite status
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In an email to its members on Wednesday, Eurostar detailed the good news: All membership years will be extended by a period of five months. The move, similar to what we’ve seen by major airline loyalty programmes, was done, given that it’s significantly more difficult to earn or requalify for status levels during 2020 as lockdowns and travel restrictions have decreased usual rail travel.
The bad news is that for the first time, from 6 October 2020, Club Eurostar redemptions will now incur a fee where the journey is booked entirely using Club Eurostar points. This fee is £16 each way, so £32 for a return train journey from London to popular destinations like Paris, Brussels and Amsterdam.
Club Eurostar said that this was a cost it previously absorbed itself, though given its COVID-19 financial difficulties, it can no longer afford to do this. Unlike airline loyalty programmes, Club Eurostar had previously charged no fees, taxes or surcharges on points redemptions, though this will now change as of 6 October.
This new redemption fee is not charged where the member uses a mix of cash and Club Eurostar points to pay for their journey — only where the redemption is purely points. Remember that you can transfer your American Express Membership Rewards points to Club Eurostar, though this isn’t a great value use of them.
Until 7 September 2020, you can expect no onboard catering on Eurostar rail service. Also for the foreseeable future, Wi-Fi will only be provided to Business Premier and Standard Premier passengers.
Featured image by Peter Macdiarmid/Getty Images
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