Eric Cantona has launched a travel brand because 2022 is the year anything can happen

Jan 13, 2022

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Eric Cantona the footballer. Eric Cantona the karate-kicker. Eric Cantona the actor, the director, the provocateur, the philosopher. Eric Cantona the metaphorical seagull magnet. He’s got a lot of strings to a lot of bows, that man Eric Cantona.

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And now, King Eric has added one more to his list for 2022: travel agent. 

The former Manchester United star has launched a travel brand designed to get fans of the sofa and into stadiums across the world by offering “the most passionate football trips on earth”. 

A very exciting distraction from the potential effects a Boris Johnson resignation could have on UK travel for sure. And now France has reopened to Brits it could even be the perfect way to visit Cantona’s homeland — perhaps on their Paris Saint Germain Vs Olympique De Marseille tour later this year.  

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“I love the kind of football that makes your heart pound and the stadium shake,” Cantona says. “Our idea was to create the most passionate football trips on earth, with charisma and soul. Everything today is optimised for price — we wanted to optimise for passion.”

Looking FC wants to harness the power of what it calls “the passion economy”, taking fans on four-day trips to such football heartlands as Liverpool, Manchester, Milan, Madrid and Buenos Aires.

With prices starting from a little over £1,000 per person, diehard fans will be thrust into a whirlwind of walking tours, tactical masterclasses and “chanting workshops” designed to immerse them in the “essence of football”.

The experience will then climax with a trip to an iconic match. 

“If you are a Manchester United fan, watching a game at Old Trafford is a dream,” he goes on. “But that’s only one part of the story –  have you heard of FC United and what they stand for? Do you know the chants of Stretford End? Beyond its artistic beauty, do you know the significance of the Marcus Rashford mural to the local community? 

“This is the essence of football, whether you are in Liverpool, Buenos Aires, or Casablanca. These trips are for those who still believe in passion and want to go deeper into their love of football.”

According to its publicity, the scheme takes “a people, planet, profit approach”. It has teamed up with the charity Common Goal, promising to donate one per cent of its revenue to the UN’s Sustainable Development Goals Initiative

“Each trip is built with an emphasis on supporting local businesses and all trips are carbon offset through Thrust Carbon,” it adds.

The brand is based on the Looking For documentary series produced by Cantona and his brothers and delivered in partnership with travel startup Dharma.

Among the trips covered are Liverpool’s Champion’s League clash with Internazionale on 6 March at Anfield; Real Madrid vs Paris Saint Germain at the Bernabéu on 7 March; and Manchester United vs Athletico Madrid on 13 March. 

Of the latter, the website fanfares: “It’s Rangnick v Simeone, Germany v Argentina, Ronaldo v Griezmann, the Red Devils v Los Colchoneros. Old Trafford will be flying.”

2022 is already turning out to be full of surprises.

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Featured images courtesy of Looking FC.

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