New Flying Blue promotion: Buy miles with an up to 100% bonus

Sep 7, 2021

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Flying Blue, the loyalty program of Air France and KLM, has launched another buy-miles promotion. Until 30 September 2021, you can earn up to a generous 100% bonus when you buy miles.

Here’s the rundown of the promo:

  • Buy 4,000 to 12,000 miles, get a 50% bonus
  • Buy 14,000 to 28,000 miles, get a 70% bonus
  • Buy 30,000 to 100,000 miles, get a 100% bonus

Normally, Flying Blue sells miles for 3.07 cents each at current exchange rates (2.75 euro cents). To get the biggest bang for your buck, you can buy 100,000 miles. With the 100% bonus, it will cost you 2,750 euros ($3,262 or £2,366), or 1.63 cents (1.18p) per mile.

TPG U.K. values Flying Blue miles at 1p each, so to get the most out of this bonus you’ll need a high-value redemption planned, either on Air France-KLM or on SkyTeam partners such as Delta.

Fortunately, there are cheaper and easier ways to earn Flying Blue miles.

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Should you consider buying Flying Blue miles?

Flying Blue sells its miles through Points.com, a points exchange and clearinghouse that allows members to move one kind of points and miles to another loyalty program, track balances and see certain promotional offers. You can also redeem your points or miles through it for retail gift cards or for PayPal credits. It’s free to join, and its interface is easy to use.

Transferring points through Points.com makes sense when you need to prevent miles from expiring, or if you need miles to post in a very short amount of time and have no other option (such as transferring from a points program like Amex Membership Rewards).

Flying Blue also runs monthly Promo Reward sales that discount the price of economy, premium economy or business-class awards between specific cities and Europe by 25% or 50%. This can represent a good value, especially if the paid ticket price is high. But it doesn’t often make sense to buy miles to book these awards.

September 2021 Flying Blue promo sales. (Screenshot courtesy of Flying Blue)

Related: The best ways to get to Europe with points and miles

Smarter ways to earn Flying Blue miles

Many travellers already have Flying Blue miles at their disposal because the program partners with major transferable points programs such as:

If you’re short Flying Blue miles, it’s a better idea to boost your account balance by moving miles from one of these programs.

Related: The easiest airline miles to get and why you want them

Bottom line

Buying miles and points without a bonus is almost never a good idea. Even with a promotion like this, it’s important to do the math before jumping on the deal, because there are often better ways to save your hard-earned cash (and points).

Featured photo by Nicolas Economou/NurPhoto via Getty Images.

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