Hilton eliminates lounge access benefit for elites at its newest brand

Jul 13, 2021

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Signia Hilton, the hotel chain’s corporate-focused brand that launched in 2019, will not offer executive lounge access as part of its Hilton Honors program, marking the first time elite members will be excluded from executive lounge access, One Mile at a Time reported earlier this week.

For more TPG news delivered each morning to your inbox, sign up for our daily newsletter.

Access to executive lounges is only available at select properties, and excludes Club Signia for Hilton Honors Gold and Diamond members, per the Hilton Honors benefits website, which also notes that Diamond members generally receive complimentary access to executive lounges, without having to upgrade their room to a type that includes lounge access, as is the requirement for Gold members.

Read more: Signia Hilton: The New Brand That Wants to Make Hotel Meetings Trendy

Diamond members wishing to access Club Signia can do so for an additional cost, Hilton confirmed in a press statement to One Mile at a Time, which also specified the reason for the change, explaining that “Club Signia will offer a premium experience and amenities beyond those of our existing executive lounges.”

This week’s news comes as the first Signia property launches next week, as the Hilton Orlando Bonnett Creek hotel near Disney World rebrands itself as the Signia by Hilton Orlando Bonnet Creek on July 12.

In February 2019, Hilton launched Signia as a “new meetings-and-events-focused brand” for “meeting professionals and sophisticated business travelers,” and most notably added larger spaces for meetings and events, while focusing on “modern design, technology and culinary experience,” as TPG previously reported.

“Large ballrooms and pre-function areas will feature smart design paired with the newest technologies to elevate today’s meetings,” the company said in a release announcing the brand. “As the modern meeting attendee is looking for spaces that inspire innovative thinking, the small to mid-size meeting rooms will feature unique design and technology that spark new ideas and optimize work and collaboration.”

Read more: Hilton hotels will now only offer housekeeping by request

Featured image of a Hilton Hotel in Berlin, Germany courtesy of XAMAXullsteinbild via Getty Images.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.