Check to See if You’re Targeted to Buy JetBlue Points With Up to a 70% Bonus

Mar 15, 2019

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Update: Some offers mentioned below are no longer available. View the current offers here – Chase Freedom Unlimited

For a limited time, you can get up to a 70% bonus when you purchase JetBlue TrueBlue points. The targeted and tiered promo lasts through April 10, 2019. The bonus kicks in when you purchase a minimum of 3,000 points — the more points you buy, the higher your bonus will be.

However, there’s a catch. Your TrueBlue account is targeted for one of three promotions: 40%, 50% or 70%.

The 40% bonus breaks down:

  • Purchase 3,000-9,500 points: Get 20% bonus points
  • Purchase 10,000-29,500 points: Get 30% bonus points
  • Purchase 30,000 points: Get 40% bonus points

Those targeted for 50% have the option to buy points with the following structure:

  • Purchase 3,000-9,500 points: Get 20% bonus points
  • Purchase 10,000-29,500 points: Get 35% bonus points
  • Purchase 30,000 points: Get 50% bonus points

As for the 70% bonus, it remained elusive for everyone in the TPG office that checked. However, it may not really matter. Let’s discuss why.

Buying points and miles without a bonus is rarely a good idea, but sometimes travelers can get enough value out of their miles and points that it can make sense to buy points and miles. Personally, I max out my points purchases from American Airlines, Choice, IHG and La Quinta each year when there’s a solid buy points bonus — as I can get more value from these points than what I paid by taking advantage of sweet spots.

That’s possible on each of those programs as these are fixed points/miles redemption programs, rather than revenue-based programs. The problem with revenue-based redemptions is that there’s a fairly fixed value that you’re going to get from these points and miles. And JetBlue TrueBlue is one of these types of programs.

That makes it easy for TPG to calculate a fixed value of TrueBlue points at 1.3 cents each for his valuations. However, you’re not going to get much more than this in value from any TrueBlue redemption.

TrueBlue points typically cost 3.8 cents each including the tax recovery fee, and this promotion only lowers the cost to 1.62 cents per point if you were targeted for the 70% promotion. So even with the largest bonus, you’d still be paying far more than what these TrueBlue points are worth — making this promotion a skip for most travelers.

If you’re just a bit shy of an award flight, buying a small number of points to bridge the gap might make sense — and this promotion will at least let you do that at a discount. However, you should consider other options first. You can transfer points from Chase Ultimate Rewards (1:1, instant transferor American Express Membership Rewards (250:200, instant transfer). Or, you could pool your points with up to six other JetBlue TrueBlue members to get enough for the redemption.

Note that you can purchase a maximum of 30,000 points per transaction, and a maximum of 120,000 points per calendar year. That means you can buy the maximum of 30,000 points each in four consecutive transactions.

Which Credit Card to Use

JetBlue point purchases are processed by, so these purchases won’t code as travel. You won’t earn bonus points from cards such as the Chase Sapphire Reserve or the Citi Premier Card, with one exception: We’ve noticed that the Ink Business Preferred Credit Card has earned 3x points per dollar spent on If you don’t have that card yet, you’ll want to use the best non-bonus category credit card for your situation. Chase Freedom Unlimited cardholders with a Chase Ultimate Rewards-earning card can earn a 3% return by earning 1.5x Ultimate Rewards points on non-bonus purchases like this.

Featured image by Tomás Del Coro / Flickr

This is The Points Guy’s permanent page about JetBlue “buy points” promotions, so you can bookmark it and check back regularly for the latest offer. Keep in mind you may see some reader comments referring to older deals below.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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