Margaritaville to Take Over Manhattan

Apr 25, 2018

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Wasting away again in… Manhattan?

That’s right, Margaritaville Holdings, the brand associated with a laid-back lifestyle, announced plans to build a new resort in Times Square in New York City. The hotel will have 234 rooms over 29 floors and, once complete, will cost $300 million.

The hotel is expected to open in late 2020 and will feature several Margaritaville food and beverage concepts like a rooftop bar and grill as well as retail space. The new resort hopes to bring a “no worries” vibe to the hustle of city life.

“From the beaches of Florida to the Great Smoky Mountains to the corner of Seventh Avenue and 40th Street, Margaritaville brings fun, relaxation and a much-needed escape from the every day to any set of coordinates,” said John Cohlan, chief executive officer of Margaritaville, in a press release. “The Margaritaville Resort Hotel and the lifestyle experience it offers will be the perfect complement to the exciting, fast-paced energy of Times Square and we can’t wait to bring this destination to the travelers and residents of New York City.”

The new hotel will be developed by Sharif El-Gamal, chairman and CEO of Soho Properties, in partnership with Chip and Andrew Weiss and MHP Real Estate Services. El-Gamal believes that the addition of Margaritaville in Times Square will contribute greatly to one of the city’s most visited neighborhoods.

Image courtesy of Margaritaville Holdings

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