New Zealand Wants to Know Why It’s Left Off of World Maps
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New Zealand remains one of the world’s top destinations. Home to about four million people, the small country is known for its diverse sites and attractions. Yet, for some reason, cartographers around the globe often forget to include the country when printing maps. This unexplained absence has caused Tourism New Zealand to launch a campaign to explore the question that so many people have been asking: Why is New Zealand left off world maps?
Tourism New Zealand launched the #getNZonthemap campaign after the country’s absence on maps began to garner international attention. The campaign features New Zealand’s Prime Minister Jacinda Ardern and comedian Rhys Darby in hopes to encourage the addition of the country on world maps. There is no known reason why the country does not appear maps.
“As a world-class destination, it’s unfathomable that New Zealand is left off world maps,” CEO of Tourism New Zealand Stephen England-Hall said. “New Zealand is bigger than the United Kingdom. We’re over two-thirds the size of Japan and Germany. We have a lake the size of Singapore, a mountain range larger than the European Alps, and more coastline than California.”
“The campaign is a light-hearted way to raise awareness of New Zealand as a destination off the back of international media about the country missing from maps,” England-Hall added.
Check out the #getNZonthemap ad below:
Featured photo by wnjay_wootthisak/Getty Images.
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