Icelandic low-cost carrier PLAY plans to launch service to London in June

May 17, 2021

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A new airline is looking to make a splash on the low-cost short-haul market this summer.

On 24 June, the new Icelandic low-cost airline PLAY plans to launch its first route, offering nonstop service between London Stansted (STN) and Reykjavik Keflavik (KEF), according to Simple Flying.

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PLAY says it’s chosen Stansted as its first destination because the U.K. is a popular destination amongst Icelandic flyers, and Stansted has a proven track record for low-cost operations.

The airline will deploy an Airbus A321neo aircraft on the route. PLAY is planning to fly an all-Airbus A320 family fleet, serving an increasing number of European airports in the near future. Next to Stansted, Copenhagen will also be added to the route network soon. PLAY is planning to start ticket sales later in May.

PLAY will be using A321neo aircraft. (Photo courtesy of PLAY)

The news of PLAY’s launch comes at a convenient time for U.K. travellers as well as Icelandic ones, as Iceland has been added to the U.K.’s green list and is one of three countries you can visit without quarantine on either end of you holiday. This makes Iceland an ideal destination for a relatively worry-free summer holiday.

Related: Travelling to Iceland when vaccinated — my experience and what to expect

In addition to Europe, PLAY is also planning to fly to the United States East Coast, providing a low-cost option across the Atlantic for European passengers. If a low-cost Icelandic airline to the U.S. sounds familiar, it is. PLAY’s route strategy is a near mirror image of its Icelandic low-cost predecessor WOW Air.

After the collapse of WOW Air a little over two years ago, there have been several rumours about a new low-cost airline filling the gap created. At the end of 2019, it became clear that a former WOW Air executive would start a successor called PLAY.

PLAY will largely follow the example of WOW Air, but is planning to focus solely on core markets. This implies that it will connect popular markets in Europe to those in the United States with a stopover in Reykjavik Keflavik (KEF), providing an easy way to get to Iceland along the way.

Featured photo courtesy of Blue Lagoon Iceland.

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