SAS unveils first livery update in 21 years
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Scandinavian’s signature red engines will soon be a thing of the past as the airline unveiled its first update to its livery in 21 years on Thursday.
The updated design is described as a modern take on a classic Scandinavian design, and it features some striking changes. After a cabin interior overhaul in 2015, the airline says that the updated livery aligns the interior and exterior of its aircraft. The first aircraft to feature the new livery will be the most modern of the airline’s fleet — the A350s and A320neos.
“The new livery design is a symbol of our future, a more sustainable and competitive future for SAS, but one that also embraces our heritage,” SAS CEO and President Rickard Gustafson said in a statement.
The biggest change to the livery is the colour silver replacing the airline’s most distinguishable feature — its red engines. Continuing with the silver theme, there is a striking SAS in giant letters situated at the front of the aircraft.
Existing aircraft in the fleet will get the new livery in accordance with the airline’s already-scheduled repaint process, which happens each five to six years. All SAS aircraft will feature the new livery by 2024.
The move follows recent changes to livery by the carrier’s Star Alliance partners United Airlines and Lufthansa, both of which also went for simpler, modern and predominantly blue and white/silver liveries.
With dozens of flights every day from various cities across Scandinavia to UK cities like Aberdeen (ABZ), Birmingham (BHX), Edinburgh (EDI), London (LHR, STN) and Manchester (MAN), it shouldn’t be long before you catch a first glimpse SAS’ new livery.
Photos courtesy of SAS