TPG Editor’s Choice Award for innovation by a cruise company: Royal Caribbean Group’s eMuster
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Royal Caribbean Group, the world’s second-largest cruise company, is known as the great innovator of the cruise industry. It’s been the pioneer of everything from interior mall areas on cruise ships to such gee-whiz deck-top attractions as outdoor water theatres and surfing simulators.
So perhaps it should come as no surprise that the parent company of Royal Caribbean, Celebrity Cruises, Silversea and Azamara is behind what may be the biggest innovation in cruising in years: A new system to greatly shorten and simplify the safety drill process.
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Called eMuster, it’s not as sexy an innovation as robot bartenders in cruise ship bars or skydiving attractions atop cruise ships — two more things that Royal Caribbean Group pioneered. But it’s perhaps more significant to the overall experience of passengers at sea.
It is for this reason that we’ve decided to give Royal Caribbean Group a special Editor’s Choice Award this year for the development of eMuster, as part of Cruise Week in our annual TPG Awards. We’re calling it The Innovation in Cruising Award.
The new eMuster system will let passengers complete most of the safety drill that is held at the start of every cruise on a mobile device or interactive cabin TV instead of in a big, crowded, unwieldy muster station.
Under the new system, passengers will review all the same information, including details on what to expect and where to go in case of an emergency, and instructions on how to properly use a life jacket. However, instead of doing so in a group setting, they’ll get it on their own in the hours leading up to departure.
After reviewing the safety information on a mobile device or cabin TV, passengers then will complete the drill by visiting their assigned assembly station, where a crew member will verify that all steps have been completed and answer questions.
Every passenger still will be required to complete the safety drill process before departure, as required by international maritime law.
Royal Caribbean Group is calling the new process Muster 2.0.
Royal Caribbean Group began working on the new technology long before the coronavirus outbreak began. But its development is an elegant solution to one of the biggest hurdles to bringing cruising back in an era where the virus still is a concern: How to keep passengers socially distanced during safety drills.
On a typical cruise, the safety drill is one of the times when passengers are in the closest proximity to each other, as every single passenger must assemble in a limited number of spaces.
Royal Caribbean Group said it worked with international regulators — including the U.S. Coast Guard — to ensure the new process met all safety requirements.
The company has patented or is in the process of patenting the eMuster technology in countries around the world and plans to license it to other lines. It’s even waiving licensing fees during the coronavirus pandemic so other brands can begin using the system immediately. It already has granted a license to Norwegian Cruise Line Holdings, the parent company of Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises.
The technology already has debuted on the ships of German line TUI Cruises, which resumed limited cruising out of German ports in July. Royal Caribbean owns part of TUI Cruises through a joint venture.
So if you dread the typical safety drill prior to a cruise’s departure, you may find that your next sailing gets off to a much better start — and its for this reason that we’re honoring Royal Caribbean Group’s eMuster technology with this year’s Innovation in Cruising Award.
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Featured image courtesy of Royal Caribbean Group
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