United Scraps the Beloved Economy Stroopwafel on US Flights

Jun 20, 2018

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It’s a sad day for Stroopwafel fans — at least those traveling in United economy on domestic flights departing before 9:45am.

The “Stroop,” as it’s been affectionately coined at TPG headquarters, first began making its way to United Airlines coach passengers in 2016. As of this weekend, the carrier’s replacing the beloved breakfast treat with maple wafers from the Byrd Cookie Company.

As described by the airline, the replacement treat “combines a crunchy texture with a sweet maple flavor.” United continues by explaining that “many [are] heralding [maple syrup] as the ‘next pumpkin spice.'”

Ugh.

I don’t want the “next pumpkin spice”… I want my Stroop!

I enjoyed a stroop on my United 737 MAX 9 flight.
I enjoyed a Stroop on my United 737 MAX 9 flight. Photo by Zach Honig.

United’s going all-in with its new breakfast treat, though, even offering a tour of the factory through MileagePlus Exclusives.

Bidding is currently up to 50,000 miles, and there are two packages available. Winners will receive:

  • Round-trip United economy flights to Savannah, GA (SAV)
  • Two nights at the Perry Lane Hotel
  • Byrd’s tour for two, including wine and snacks
  • Economy-size rental car allowance

You’ll have until 1:00pm ET on July 31 to place your bid.

Oh, and a bit of good news on the Stroop front — they’re expected to return to United at some point in the future, and, for now, you’ll continue to enjoy them on flights departing Europe before 9:30am.

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