Delta Gives Passengers the Power to Pick Their Next Inflight Film via Twitter Polls
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As Delta’s social media team continues to show the rest of the aviation world how it’s done, the airline is turning to Twitter to decide a small part of its upcoming entertainment slate. Utilizing the Twitter Poll feature, Delta is giving passengers (and the world at large, really) a chance to chime in and influence a film that’ll be featured in its next wave of Delta Studio selections.
Currently, four films are up for voting, and with the holidays upcoming, it’s a chance to push your favorite to the top. There’s “Die Hard,” “Elf,” “New Year’s Eve” and “Home Alone.” (Not that we’re partial or anything, but our collective fingers are crossed that “Elf” takes the crown.)
The top film by total number of votes in the Twitter poll will be available for viewing on Delta Studio, the airline’s free in-flight entertainment system, throughout the month of December. It will be highlighted with a badge indicating its winning status as the top selection of Delta’s Twitter followers.
This new approach follows the success and response of customers to Delta’s first two movie polls, which garnered nearly 300,000 votes earlier this year. In July, Twitter users selected “Hocus Pocus” as their favorite Halloween flick, now available on Delta Studio throughout October. Last month, “The Breakfast Club” won in a 80s-themed vote and will be played in November.
While exact content varies by route, Delta Studio is free to all customers and offers up to 300 movies — including those recently released from theaters — and up to 80 foreign film titles, 550 TV shows, 12 channels of live satellite TV on select flights, podcasts, more than 2,500 songs and games like in-flight trivia. Oh, and learning sessions from LinkedIn, too.
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