W Hotels is ditching its iconic Bliss products as it transforms the brand
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page.
The W brand is in the midst of an evolution — it’s not exactly “growing up” but it is certainly evolving beyond its darky and broody roots. Founded in 1998, W hotels soon became the hippest spots in town to stay. But, as time wore on, some guests — even The Points Guy himself — felt as if they may be outgrowing the brand. As W modernizes its existing hotels and opens new ones, it’s focusing on brighter atmospheres and emphasizing sustainability, health and wellness — along with keeping some evening fun on the menu.
Changes like this can be wonderful or weird (as the case may be with the W Aspen’s $1,000+ rooms outfitted with bunk beds).
One additional revamp W is talking about today is its choice of in-room bath amenities. It’s no longer outfitting rooms and suites with Bliss products, which anyone who has stayed at a W in the last decade has probably experienced.
Instead, W guests can now look forward to new unisex amenities designed by Italy-based Davines and sister brand /skin regimen/.
The sustainable skin and hair care products you’ll find in your room include Davines MOMO shampoo, conditioner and shower gel as well as /skin regimen/ cleansing cream, body cream and vegetable soap. Some of the products are even exclusive to the W.
The W’s Away Spa will also have these products — all of which are sulfate- and paraben-free — at the ready for guests in addition to amenities from sister brand [ comfort zone ].
To reduce waste, by year’s end the W will offer these amenities in full-size bottles. Additionally, the company says, “Davines is a certified B Corporation and CO2 neutral company that supports reforestation to offset its carbon emissions.”
For more TPG U.K. news delivered each morning to your inbox, sign up for our free daily newsletter.
Featured image by Summer Hull/The Points Guy